Who are we?

The International Wine Clubs Association (IWCA) is a trade association of wine clubs and specialists in direct, (B to C), wine sales. The Association was founded in 1991 and currently has 24 members and associates in 14 countries over four continents. The Association’s core activities are built around biannual workshops which are held in major cities and wine regions all over the world. Our workshops address the latest trends and issues affecting the direct selling sector as well as up-to-the-minute developments in technological and digital communications.

IWCA members have a combined turnover of more than €850 million and sell over
10 million cases of quality wine annually
to over 4 million active customers.