Our next workshop will be held in Canada. Dates and details on their way soon!
Our Spring workshop was held in the magical town of Oporto.
Digital expert, Iain McCaig, QuBit and Ryan Opaz, Catavino gave insights into website analytics, personalisation and visitor behaviour. Journalist, Richard Hemming presented his findings on wine selling and marketing via Twitter.
Other activities included a visit, tasting and dinner at Grahams Port lodge, a Barco Rebelo boat trip and winetasting through Oporto, formal dinner and vintage port tasting at the famous Factory House, an insightful visit to Amorim Cork and a trip up the Douro Valley.
Hong Kong and China: Fact Finding Mission 15-22 October 2012
Objective: To give participants a clear insight and understanding of the key aspects of this fast changing market through market visits, seminars and discussions with the key players, local and foreign.
Mission: To cover the following elements with analysis of the current situation and future projections:
- Consumption and the consumer
- Production – Chinese and foreign facilities
- Wine investment
- Market – local and imports
Module 1: Hong Kong
Module 2: Shanghai
Module 3: Bejing (Shanxi Province)
* Photograph by Wikimedia
Tuscany Workshop and Congress
23-25 April 2012
Our spring workshop was held in the stunning setting of Castello di Meleto which is located in Gaiole in Chianti in the heart of the Tuscan hills.
Digital expert, Guy Levine, Return on Digital briefed on the latest technological developments with insights on how to exploit them. Marketing specialist, Simon Dodd, Digger Agency focused on building relationships with customers using multiple media.
Our 2012 General Assembly elected a new chairman and committee and discussed strategic issues for the future of the IWCA. Exciting extra workshop activities included Chianti winery visits, contemporary art at Castello di Ama, a tour of Sienna and dinner at the world renowned Officina della Bistecca.
South Africa Experience November 2011
Module 1: Workshop 8-9 November
Our South African workshop was held in the exotic, exciting and luxurious surroundings of the Lions Sands Private Game Reserve which forms part of the greater Kruger National Park. The reserve was a short hop by plane from Johannesburg airport to Skukusa. Morning and evening game drives top and tailed the 2-day workshop programme which included the topics of telesales and telemarketing, digital media and sustainability.
Module 2: Wine lands visit, Cape Town 10-12 November 2011
We organised a select tour of winery visits/tastings and meals in the stunning regions of Stellenbosch and Hermanus Bay ensuring that were up to speed with the latest developments in the South African wine scene.