Past Event: 2011 Barcelona

Barcelona 6-8 April 2011

This event began with an exclusive day with one of the wine world’s leading personalities, Miguel Torres. Miguel gave us a unique insight into his views on the environment and sustainability issues as well as detailing the projects the Torres Group is involved in. The workshop included a morning session led by social media specialists, LDR London and Globally looking at the potential of new media as part of your overall communication strategy with case studies and ‘build a campaign’ breakout groups. Guest speaker and renowned wine writer and commentator, Robert Joseph took a look at consumer attitudes and QR codes whilst and specialist blogger and online marketer, Ryan Opaz, Catavino focussed on brand building via digital media.

Barcelona Workshop Programme

Past Event: 2010 New York

New York 18-21 October 2010

Our workshop in New York concentrated on one-to-one marketing - How to build multi-channel campaigns to communicate directly with your customers as unique individuals with the objective of building loyalty and increasing sales. Keynote speakers included Kristine Van Dillen, GEM Strategy who addressed the issue of mobile marketing innovations, Sherry Scapperotti, Plus Media who talked about insert media and Doug Steinberg, Thread Marketing who focussed on social media communications.

New York Workshop Programme

Past Event: 2010 Edinburgh

Edinburgh Workshop and Congress 27-30 April 2010

This workshop focussed on brand building and customer relationship management. Guest speakers included Honcho PR, The Scotch Malt Whisky Society, and Tom Cannavan, wine-pages.com. The IWCA General Assembly took place on 28 April.

Edinburgh workshop Programme

Past Event: 2009 Reims

Reims, Champagne Workshop 3-6 November 2009

Our workshop in Reims focussed on 'The Implementation and Optimisation of Multi-Media Marketing Strategies'. A select group of international experts presented on the latest key developments in digital media, including social media and direct marketing communication channels. They included Marc Engel, Partner and Director of Wine Practice, B/R/S Group, Paul Mabray, Chief Strategy Officer, VinTank and James Jennings, Partner at Maxus Global. President of Aquarelle, Henri de Maublanc talked about the company’s shift from bricks and mortar to internet operations. In addition, IWCA members presented their latest marketing activities, recruitment and loyalty schemes.

IWCA Reims Workshop Programme

Past Event - 2009 Krakow

Krakow Workshop 19-22 April 2009

The Workshop focussed on digital media, raising the efficiency of your website, online marketing and advertising and the optimisation of e-mail communications. Speakers included specialists and experts from the internet sector as well as member companies who presented specific case studies relevant to the theme.

IWCA Krakow Full Programme

*image by Wikimedia