Barcelona 6-8 April 2011
This event began with an exclusive day with one of the wine world’s leading personalities, Miguel Torres. Miguel gave us a unique insight into his views on the environment and sustainability issues as well as detailing the projects the Torres Group is involved in. The workshop included a morning session led by social media specialists, LDR London and Globally looking at the potential of new media as part of your overall communication strategy with case studies and ‘build a campaign’ breakout groups. Guest speaker and renowned wine writer and commentator, Robert Joseph took a look at consumer attitudes and QR codes whilst and specialist blogger and online marketer, Ryan Opaz, Catavino focussed on brand building via digital media.