This event began with an exclusive day with one of the wine world’s leading personalities, Miguel Torres. Miguel gave us a unique insight into his views on the environment and sustainability issues as well as detailing the projects the Torres Group is involved in. The workshop included a morning session led by social media specialists, LDR London and Globally looking at the potential of new media as part of your overall communication strategy with case studies and ‘build a campaign’ breakout groups. Guest speaker and renowned wine writer and commentator, Robert Joseph took a look at consumer attitudes and QR codes whilst and specialist blogger and online marketer, Ryan Opaz, Catavino focussed on brand building via digital media.
IWCA Barcelona Workshop Programme 2011
Log in to see more information about the event