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Vienna Workshop

Our Vienna workshop covered the following: Company presentations on the latest internet developments; marketing and communication tools. Presentation on database mining and data triggering given by internationally recognized expert, Jon Epstein. Presentation on online marketing tools given by Lastminute.com Marketing Director, Marcus Von Franck. Case study on unique competence networking in the direct marketing sector by Erik Constapel, Samlerhuset. Overview of the world wine market with a focus on emerging markets by internationally renowned wine writer and consultant, Robert Joseph. Guest tours and vineyard visits with some of Austria’s outstanding young winemakers.

IWCA Vienna Workshop Programme 2008

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