Our workshop in Reims focussed on ‘The Implementation and Optimisation of Multi-Media Marketing Strategies’. A select group of international experts presented on the latest key developments in digital media, including social media and direct marketing communication channels. They includedMarc Engel, Partner and Director of Wine Practice, B/R/S Group, Paul Mabray, Chief Strategy Officer, VinTank and James Jennings, Partner at Maxus Global. President of Aquarelle, Henri de Maublanc talked about the company’s shift from bricks and mortar to internet operations. In addition, IWCA members presented their latest marketing activities, recruitment and loyalty schemes.