Tuscany Workshop and General Assembly

Our spring workshop was held in the stunning setting of Castello di Meleto, which is located in Gaiole in Chianti in the heart of the Tuscan hills.

Digital expert, Guy Levine, Return on Digital briefed on the latest technological developments with insights on how to exploit them. Marketing specialist, Simon Dodd, Digger Agency focused on building relationships with customers using multiple media.

Our 2012 General Assembly elected a new chairman and committee and discussed strategic issues for the future of the IWCA. Exciting extra workshop activities included Chianti winery visits, contemporary art at Castello di Ama, a tour of Sienna and dinner at the world renowned Officina della Bistecca.

IWCA Tuscany Workshop Programme 2012